Yellow lines are everywhere to protect us. In many places like skytrains, on roads and at work, they are visible. In others, however, like around your home, in your vehicle and elsewhere, they’re invisible. These literal and invisible yellow lines represent moments of decision—when we choose to take a risk or to take the safe option. Not every situation comes with a yellow line, but when we’re in the mindset of correct behaviour, we don’t need yellow lines—we know what to do.
Injury is the leading cause of death for British Columbians aged one to 44 years-old—before cancer or heart disease. 2,000 British Columbians die from injury each year. That’s one person every four hours. For over ten years, the Community Against Preventable Injuries has been reminding British Columbians about every day hazards that lead to unnecessary hospitalizations and even death. We’re proud to contribute to their latest Yellow Lines campaign, helping to remind British Columbians about what they already know: injuries are, in fact, preventable, and that simple actions can make a difference. The :30 and :15 PSAs will be airing across BC on Global, CTV and Sportsnet.
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Matt Lawrence Dix
Direction, Production, Post-Production