Little Mountain

For the Masterplan video, our challenge was to capture the vibrancy of one of Vancouver’s coolest neighbourhoods. We needed to visually translate what it means to live at the crossroads of urban fun and natural beauty. This meant filming the bustling energy of Main Street’s independent boutiques and Michelin-certified restaurants, the relaxed cafe culture that defines the area, and the breathtaking visuals of Queen Elizabeth Park – while maintaining a cohesive narrative that felt organic rather than staged. Timing was crucial: we had to capture golden-hour light in the park, busy morning rushes at local hotspots on Main Street, and the neighbourhood’s genuine rhythm without disrupting or shutting down streets entirely. Coordinating shoots across multiple locations while maintaining visual consistency and securing buy-in from various businesses required meticulous planning and flexibility.

Our plan for the more documentary-style Visionaries video presented an entirely different creative challenge. To convey what makes the Little Mountain neighbourhood so special, we wanted to go beyond aesthetics and dive into grass roots human stories. We identified and interviewed local business owners, entrepreneurs, and community visionaries who could speak from experience about the area’s unique character and opportunities. The challenge here was building trust quickly; encouraging subjects to open up on camera about their passion for the neighbourhood, their business journeys, and their vision for the community’s future. We balanced intimate, conversational interviews with b-roll that showed these businesses in action. Each beat needed to convey that this project isn’t just about a development – it’s about being an integral part of what makes the neighbourhood extraordinary.