PCI & Rennie | Plaza at King George Hub

Wallop Film took on the challenge of breaking the real estate mould by creating and producing a broadcast TV commercial in the style of a 90s sitcom title sequence – evoking all the warm & fuzzy feelings of your favourite 90s shows. 

Our goal was to create evocative and campy nostalgia that would resonate with PCI‘s target market of millennials looking to purchase their very first property. The spot aired on CTV, Bell Media and other local platforms, alongside a city-wide multi-platform digital media campaign with our partners at rennie.