Destination Vancouver | Brand Campaign

This new brand film for Destination Vancouver represents a departure from conventional tourism marketing, created to complement Destination Vancouver’s comprehensive brand refresh for 2024/2025. Our goal here was to transcend the typical montage-based destination marketing approach through our carefully chosen team of post-production specialists, focussing on the harmony between music, sound design and picture edit.

By integrating these three as equal creative elements from concept through execution, we were able to deliver an immersive experience that captures Vancouver’s spirit in a fresh way. The result is a campaign that makes a splash, and establishes a high water mark for the way destination marketing organizations can approach brand storytelling – when creative disciplines are allowed to inform and elevate each other from the start.