In summer, Wallop Film started a campaign that would take us to 5 Canadian cities in under two months. The client: Destination Canada. The goal: to show the US audience a side of Canada they didn’t know – specifically targeting key demographics chosen by Destination Canada in each location.
Our journey started in Vancouver, and took us to Toronto, Halifax, Calgary, and Montreal.
Relevant social media influencers from both the US and Canada were featured exploring off the beaten path, meeting numerous colourful characters and experiencing cultural events. Think of it as a local’s guide to Canadian cities.
In partnership with Point Blank Creative, we handled the pre-production, production, and colour-grading of all 4 videos.
Wallop Film are an amazing team to work with. They took our creative brief and brought it to life; creating a visual story that really captured the sense of warmth and excitement that Canada has to offer. Working on a tight timeline and with all sorts of moving parts – they delivered above and beyond.
What we provided:
- Creative Direction
- Colour Grading
- Social Media Content