The Weather: a poem on metastatic cancer
The Canadian Cancer Society approached Wallop Film to find a way of communicating the complex and sensitive reality of metastatic cancer, while also inspiring hope that people are working towards a cure.
We collaborated with the spoken word artist, Shane Koyczan, to create an emotionally charged poem to complement the footage. The creative approach aimed to convey the complexity of this aggressive strain of cancer, while revealing the ways in which scientists are fighting to find a cure.
The video helped raise $1.5 million at the annual Daffodil Ball and it continues to be used online as a tool to raise awareness around metastatic cancer.
What we provided:
- Creative Direction
- Colour Grading