Canadian Cancer Society | Annie’s Story

“Annie’s Story” stands as one of our most impactful projects. Created with agency Rich&Jay, for the Canadian Cancer Society’s 2025 Daffodil Ball to drive donations for Glioblastoma research – this real, heartfelt portrayal of one family’s cancer journey resonated deeply with attendees, helping the event shatter previous fundraising records with over $10 million raised in a single evening.

This was our third time collaborating with the CCS and, once again, they proved themselves a committed and excellent collaborator from start to finish. Beyond the exceptional fundraising results, our production team took particular pride in creating a supportive, positive experience for Annie and her family who shared their deeply personal story during a challenging time. Their positive experience of the process validated our commitment to compassionate storytelling, while the project’s impact on both donors and our production team made this one of our most memorable and meaningful productions to date.